1. What Are Cookies
Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences, understand how you use the site, and improve your experience. Similar technologies include pixels, local storage, and session storage.
2. How We Use Cookies
BrikFi uses cookies and similar technologies for the following purposes:
2.1 Essential Cookies
These cookies are necessary for the website to function and cannot be switched off. They include cookies that remember your cookie consent preference and maintain session state. These do not collect personal data used for marketing.
| Cookie | Purpose | Duration |
|---|---|---|
brikfi_cookie_consent |
Stores your cookie consent preference | Persistent |
2.2 Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics 4 (GA4) to analyze site traffic, page views, and user behavior patterns. These cookies are only activated if you consent to analytics tracking via our cookie banner.
| Cookie | Purpose | Duration |
|---|---|---|
_ga |
Distinguishes unique users | 2 years |
_ga_L63MG0EP64 |
Maintains session state for GA4 | 2 years |
2.3 Functional Cookies (Third-Party Services)
Certain pages on our Site load third-party scripts that may set cookies, local storage, or session storage as part of their normal operation. These are required for specific functionality and are not used for advertising:
| Service | Purpose | When Active |
|---|---|---|
| Square Web Payments SDK | Loads on event registration pages to securely tokenize credit card data. Square may set cookies or use local storage for fraud detection and session management. No card data touches BrikFi servers. | Event registration pages only |
| Google Tag Manager (GTM) |
Manages analytics script loading. GTM itself does not set cookies, but it
loads Google Analytics (GA4), which sets the cookies listed in Section 2.2.
Our GTM container ID is G-L63MG0EP64.
|
All pages (when analytics consent is given) |
| Cloudflare Turnstile | Bot verification widget loaded on forms. May use local storage or session tokens for challenge state. Does not track users across sites. | Form pages only |
3. Your Cookie Choices
When you first visit our site, you will see a cookie consent banner with the following options:
- Accept: Analytics and ad consent metrics are activated, and Google Analytics begins tracking your visit anonymously in GA4 Advanced Consent Mode v2.
- Keep Essential Only: Only essential functional cookies (such as storing your preference in `brikfi_cookie_consent`) are used. Third-party analytics (Google Analytics 4) and advertising tracking features remain disabled.
You can change your cookie preferences at any time by clearing your browser's local storage for this site, which will cause the consent banner to appear again on your next visit.
4. Browser Cookie Controls
Most web browsers allow you to manage cookies through their settings. You can typically:
- View and delete cookies stored on your device;
- Block all cookies or only third-party cookies;
- Set preferences for specific websites.
Please note that blocking essential cookies may impact the functionality of certain features on our website.
5. Google Analytics
We use Google Analytics 4, a web analytics service provided by Google LLC. Google Analytics uses cookies to help us analyze how visitors use our site. The information generated by cookies about your use of the website is generally transmitted to and stored on Google servers.
Google's use of this data is governed by the Google Privacy Policy. You can opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on.
We have configured Google Analytics with the following privacy measures:
- Analytics and advertising storage is denied by default until explicit consent is given;
- IP anonymization is enabled by default in GA4;
- No advertising features or remarketing are enabled.
6. Third-Party Cookies
Our website includes embedded content and third-party services that may set their own cookies. These include Square (payment processing), Cloudflare (security and bot verification), Brevo (email services), and Google (analytics). We do not control these cookies. For details, see Section 2.3 above and the respective privacy policies of those services:
7. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The "Last Updated" date at the top of this page indicates when this policy was last revised.
8. Contact
If you have questions about our use of cookies, please contact us at: